CSR campaign is future for well established brands

I have managed CSR campaigns for many brands and propose CSR campaign when brand has good brand awareness, great brand image and fighting with competitors for market share. Companies try to win the heart of consumers by CSR/ social campaign. Through the CSR campaign company try to come above the other brands in evoke set and it is good to change the brand image. For getting brand enthusiast CSR/ Social campaigns are right choice.

Tata Tea designed different type of CSR campaign which we can say indirect CSR campaign or social campaign. Tata Tea ‘JAGO RE’ campaign was to educate Indians for voting and they changed the campaign theme to educate Indians against corruption because it was the time when Anna campaign against corruption was going on. Idea mobile network service provider started its brand promotion only from indirect social campaign ex: celebrate every festival, save earth, etc. ITC has its own campaign to educate poor children.

Canon, HUL, Birla Group, Mahindra mostly every big brand try to win the heart of Indian consumer through CSR campaign. Brands organize CSR campaigns such as health camp; educate poor children, blood donation, etc.  Now a days companies are designing CSR campaigns for target customers and influencers because it boosts sales of company products. Many automobile companies have organized CSR campaign for truck drivers and truck mechanics.

As a marketing & advertising professional, I am seeing good future for CSR campaigns for big brands and as competition is growing day by day brands will incline to CSR campaigns/ social campaign. In future DTH service providers, Automobile companies ( 2 wheeler/ 4 wheeler) will start CSR campaign in rural areas.